Seinfeld fans, do you remember the episode when bald, unemployed, wimpy George Constanza decided to start doing the OPPOSITE of everything he had ever done and suddenly got the beautiful girl, stood up to obnoxious movie goers, and even got his dream job with the Yankees?
What would happen if you tried that with your marketing?
So many times business owners make marketing choices based on what OTHERS are doing or what they’ve “always done.” Of course, if everything is going great -if it ain’t broke don’t fix it – but if sales are flat isn’t it worth it to you to try something new?
If your target customer is a 50+ CEO but you only market on Facebook, you are missing the mark. Or if your product is geared towards 18-year-olds and you are using email marketing, you have a better chance of winning the lottery than getting their attention.
By being where your customer isn’t, you are doing yourself – and more importantly your customer – a huge disservice.
Try “mixing things up” by investigating the buying patterns of your clients and potential clients. For example, busy moms use online searches on their phones and tablets more than ever before to make purchases. If your product is targeting these all- important decision makers and your website isn’t mobile ready, well, you get the picture.
Try something NEW – even if it feels uncomfortable at first. Instagram, Pinterest, Video, Periscope, email, blogs. Research, test, evaluate and tweak.
We’ve ALL heard the phrase “The definition of insanity is doing the same thing over and over and expecting a different result.” Be like George.
And don’t forget to order the chicken salad on rye with hot tea.
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