Years ago, while working in the petroleum industry, I met a salesperson at an Exxon Trade Show. While his products weren’t anything that my company needed he would still occasionally call to follow up.
Each conversation would start this way:
“What can I do for you today? Is there anything I can do to make your life easier?
It sounds so simple, but those words would always touch me. How many times do you hear that? In our hectic lives, how often does someone ask you how they can help you without expecting something in return?
During these brief conversations he would also ask about my family and how everything was going with my business. If he ran across a potential customer for my company he would email me the lead.
One day, while researching trade associations, I discovered one that wasn’t a good fit for my company but was perfect for his product line so I gave him a call. He contacted them and within days he had several new customers.
Over time I discovered that he was the top salesperson for the global company that he worked for and had a huge following within the industry. Is that any surprise?
If you can make your customers or colleagues feel that they “matter” in this world and that you care, it’s a gift to them - and it may result in a "gift" to you down the road.
What can I do for you today?
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