For anyone who has watched a Star Trek rerun or movie we all know the inimitable James T. Kirk: Virile, brash, with an extreme dislike for anything Klingon.
What you may not realize is that he was a brilliant marketer. He knew that ANYTHING could be accomplished with ingenuity – and a team.
When faced with impending danger he would decisively assess the situation (Tribble trouble, evil rulers of vast space empires, etc.), get Vulcan advice when needed - and often unheeded – and determine an implausible solution that his trusted subordinates would carry out with only minutes to spare!
Star Date 2016: With the ever-changing Social Media options available and traditional marketing rules turned upside down, enterprises need a “team” of marketing specialists working for them more than ever before.
Kirk knew we all have our weaknesses (in his case, blondes and brunettes). When marketers try to be all things to all mediums their core talents are at best diluted - and at worst, ineffectual.
Working with experts in different capacities helps marketers implement campaigns at Warp Speed and better serve their clients.
Think of it this way: What would Kirk have done if he didn’t have Spock on-hand for the occasional Mind-Meld, grumpy Bones McCoy to challenge him and Scotty to “beam him up?”
So get your team together and set Phasers on stun!