Project Case StudiesThe following are examples of projects utilizing a "mix" of marketing, public relations and social media.
The Senior Advocacy Group of Ahwatukee (SAGA)
We’ve worked with the Senior Advocacy Group of Ahwatukee on several projects over the years.
In 2018, we were retained to help with the promotion of the nonprofit's bi-annual event (scheduled for February of 2019) to feature needed resources for older adults and their families. The campaign resulted in attendance of over 400 and dozens of positive event reviews. After being retained, we immediately contacted a large Phoenix media group to negotiate a media sponsorship. This sponsored entailed providing free event ads along with featured editorial. We also developed an online event registration link using a free tool called Eventbrite to capture contact information used for email event notices and posted the free to the public event on online sites featuring events. In addition, we created and help submit sponsorship packets which in turn created revenue and helped promote the event. We also procured a free TV segment on a popular morning show on ABC in Phoenix. "Call Him Mac: Ernest W. McFarland, the Arizona Years" 
In March of 2018, Jameson & Associates was retained to assist with the promotion of a new book about Ernest W. "Mac" McFarland by author Gary L. Stuart and published by the University of Arizona Press. McFarland, who served as U.S. Senator, U.S. Senate Majority Leader, Governor of Arizona and a Chief Justice of the Arizona Supreme Court and more, is a beloved figure in Arizona history.
For this project, we coordinated an official reception at book signing at the ASU Beus Center for Law & Society in Phoenix and coordinated 10 book signings for the author. The best-selling book was also featured in 20 newspaper publications, 2 magazines, 6 TV segments and 5 radio interviews. Learn more at www.ewmcfarland.org. The Enigma Series
We were able to obtain two free television segments (May of 2018 and August of 2017) on WFAA - Good Morning Texas, ABC, in Dallas - for Texas authors Charles Breakfield and Rox Burkey in promotion of their award-winning series of techno thrillers. www.enigmabookseries.com Murder Ink Productions
We were retained in 2015 to assist with the marketing of a murder mystery theatrical company. The veteran company did not have promotional photos. We immediately scheduled a photo shoot with the actors to obtain images of scenes from different murder mystery shows that were to be held at the Forum venue in Chandler.
Armed with creative photos, press releases were submitted to local publications, including the Arizona Republic, East Valley Tribune, the SanTan Sun and numerous other newspapers and TV outlets. Groupon tickets were also created. After a stint on an NBC morning show, the first scheduled event sold out and tickets were pre-sold for future shows. The monthly mystery events were stopped after Murder Ink had a falling out with the event venue on compensation. The Mighty PC
Long time clients Ken and Linda Chan, owners of the Mighty PC, were featured in Phoenix Business Journal in August of 2018 and in a cover article in the Arizona Business Gazette on November 9th, 2017, based on our efforts. They have received several new clients as a result of these publications. Since 2015, we have been able to obtain 22 newspaper articles and two TV segments for the young entrepreneurs. 2017 Article Link
ATHENA Valley of the Sun
We were contacted in January of 2017 by ATHENA Valley of the Sun, a new women's leadership nonprofit organization in Phoenix, to promote an annual event to honor women giving back to the community.
We were able to obtain 28 newspaper articles, 13 TV segments and 8 online articles for the nonprofit, as well as over $15,000 in event sponsorships, from February of 2017 to September, 2018.
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East Valley Engineering for Kids
Engineering for Kids is a STEM (Science, Technology, Engineering and Math) Enrichment Provider for boys and girls ages 4-14 based in Phoenix. The new franchise servicing the East Valley partnered with the new Primavera Blended Learning Center and STEM Lab in Chandler to host their Summer Camp program. Jameson & Associates was approached in April of 2014 to promote two Open House events and the unique camps which introduce boys and girls to the basic concepts of engineering.
We provided integrated marketing and PR assistance including extensive online calendar postings on major sites, material overview and revision, social media messaging, flyer design and strategic services involving customer list review and telephone surveys. On May 23rd the company was featured in a Business Spotlight feature article in the Arizona Republic which received 343 Facebook "Likes" and 17 LinkedIn "shares" within days of publication. A creative Facebook contest was also launched on May 2nd inviting parents to submit photos of the child's favorite LEGO creations in order to drive social media engagement and received 100 of "shares" from participating families. Additional coverage was obtained in the East Valley Tribune, Ahwatukee Foothills News, SanTan Sun Times and online at the Arizona Republic website at AZCentral.com. On June 9th, the Summer Camp program was featured on the Channel 12 - KPNX Morning Show. Results: The weekly camps "sold out," and in July of 2014 it was announced that the new East Valley Engineering for Kids program ranked #3 in overall sales out of approximately 29 franchises. Arizona Republic Article In October of 2014, Jameson & Associates was again retained to promote new After-School programs for kids 7-14 in Chandler as well a promotional holiday workshop called "Santa's Engineering Workshop." A Facebook contest was again launched to increase market presence and engagement for the programs on Social Media and was picked-up in this article in the Arizona Republic. The special holiday workshop was also featured on Arizona Midday on December 18th. Adventures 2000
In July of 2017, we were contacted by Adventures 2000, a unique social club that helps members write things off their "bucket list" through trips and activities. We were able to obtain an article in the Arizona Gazette in August of that year and the company was featured on the covers of the Phoenix Republic, Scottsdale Republic and other East Valley publications. The company received close to a 100 in inquiries from these articles resulting in many new memberships. Article Link
Wisdoming
In September of 2017 we obtained three TV segments for life coach Judi Price, founder of Wisdoming. The segments were in promotion of an ATHENA Valley of the Sun workshop, "Change Your Relationship to Money as part of MoneyMonthAZ sponsored by the National Bank of Arizona.
"The Importance of Ernest"Ernest W. McFarland served as U.S. Senator, Senate Majority Leader, 10th Arizona Governor, Chief Justice of the Arizona Supreme Court, is considered one of the "Father's of the GI Bill" through his drafting of the educational, home and business loan provisions, was instrumental in creating a sustainable water system for Arizona - and much more.
Jameson & Associates was able to obtain the following feature article on this influential - but often overlooked - figure in Arizona history. Phoenix Magazine Article National Veterans MagazineThrough online research, we discovered National Veterans Magazine in June of 2016. Two press releases were submitted in regards to Ernest W. McFarland to the magazine's publisher which were edited and featured in their November 2016 issue. The magazine, which is published twice a yeer, is distributed to hospitals and government offices. The magazine's readership is estimated at 500K.
GI Bill Anniversary Press Arizona Republic How an Arizona Man Helped Pass the GI Bill Chandler Wrangler News A Monument to a Monumental Leader Casa Grande Dispatch Key to the GI Bill Florence Reminder GI Bill Turns 72 Arizona Capitol Times Celebrating our Grandfather Arizona Capitol Times An unprecedented leader AZNHA Stance Against Prop 206
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The Senior Advocacy Group of Ahwatukee (SAGA) is a nonprofit composed of business leaders and organizations dedicated to providing education, resources and advocacy to the growing senior population in Ahwatukee and it surrounding areas. Jameson & Associates obtained a segment on KPNX, Channel 12 Phoenix, to increase awareness to SAGA's MedStats program for first responders. Shown here (from left) is KPNX multi-media journalist Nicole Zymak interview Capt. Derrick Johnson of the Phoenix Fire Department.
SB1401 Caregiver Bill to Protect Seniors
In July of 2015, Jameson & Associates was contacted by the Arizona In-Home Care Association to help promote the new SB1401 bill that requires full disclosure from in-home caregivers. The bill was announced in several publications statewide, including the Arizona Republic, the Arizona Daily Star (Tucson), and was featured on KTAR news radio and in Social Media posts and AARP blogs.
Death Penalty Alternatives for Arizona -
Debate on PBS, Channel 8 Phoenix
In March of 2015, Jameson & Associates met with Board President, Dan Peitzmeyer, and a Board Member, Attorney Chuck Laroue, to discuss PR possibilities. After contacting the PBS Channel 8 Arizona Horizon show on their behalf, it was determined that there was interest in having a debate on the death penalty. Jameson & Associates assisted with securing Maricopa County Attorney, Bill Montgomery, for the debate which aired April 16, 2015.
Everardo Keeme Photography - Everardo Keeme
Certified Photographer, Everardo Keeme, was featured in both the Ahwatukee Foothills News and Arizona Republic in 2013. Keeme's unique head shots, family portraits, High School Senior Portraits and Event photography are enjoyed by commercial and private clients throughout the United States. He was named an Official Photographer for the Waste Management Phoenix Open in 2010.
Keeme was featured last fall in the Arizona Republic for his innovative male makeover/business head shot packages which incorporates custom clothing by the J. Hilburn design line. Everardo holds sessions at his headquarters in Phoenix, at Photo Fusion Studio in Scottsdale and on location upon request (including San Diego and at venues and events nationwide). His work was most recently recently featured on HGTV for the 2014 Dream Home Contest. The latest article featured in the Ahwatukee Foothills News. For more information and his complete gallery, visit www.everardo.us.
Damian Motlo
www.DamianMotlo.com
Fitness Trainer and Nutritional Coach Damian Motlo has helped clients across the country to change their behavior and improve their overall health. In April of 2014 Jameson and Associates was approached to help promote Motlo's mobile AIS (Active Isolated Stretching) services. In May of 2014 he was featured in the following article in Natural Awakenings Magazine which was extensively shared on Social Media.
Natural Awakenings Magazine Article
www.DamianMotlo.com
Fitness Trainer and Nutritional Coach Damian Motlo has helped clients across the country to change their behavior and improve their overall health. In April of 2014 Jameson and Associates was approached to help promote Motlo's mobile AIS (Active Isolated Stretching) services. In May of 2014 he was featured in the following article in Natural Awakenings Magazine which was extensively shared on Social Media.
Natural Awakenings Magazine Article
Photo courtesy of Mark Farley
Furniture Bank
Tami Jackson, Executive Director
Furniture Bank is a Phoenix-based nonprofit which provides furniture and essential household items to homeless families transitioning to housing. Their program has assisted over 50 families since November of 2012. Jameson & Associates was contacted to assist in securing key contacts and donations for the new organization which developed from the Ahwatukee Community Network (ACN) Homeless Advocacy Team.
In July of 2013, Jameson & Associates was able to identify and secure a relationship with a major Phoenix furniture retailer to donate beds and other items to the nonprofit. On left, Tami Jackson is show receiving a major donation of bedding. They now receive consistent donations from the retailer. To learn more about this community organization or to donate, please visit their website.
Tami Jackson, Executive Director
Furniture Bank is a Phoenix-based nonprofit which provides furniture and essential household items to homeless families transitioning to housing. Their program has assisted over 50 families since November of 2012. Jameson & Associates was contacted to assist in securing key contacts and donations for the new organization which developed from the Ahwatukee Community Network (ACN) Homeless Advocacy Team.
In July of 2013, Jameson & Associates was able to identify and secure a relationship with a major Phoenix furniture retailer to donate beds and other items to the nonprofit. On left, Tami Jackson is show receiving a major donation of bedding. They now receive consistent donations from the retailer. To learn more about this community organization or to donate, please visit their website.
Lime59
Minnah Peper & Emma Kingston, Owners
This innovative online design and web development Phoenix firm was featured in an Ahwatukee Foothills News article in December of 2013. Pictured below are owners, Minnah Peper (L) with Emma Kingston. Their impressive resumes include work with Volvo and Honda.
For more information on their services, portfolio and testimonials. visit www.lime59.com.
Minnah Peper & Emma Kingston, Owners
This innovative online design and web development Phoenix firm was featured in an Ahwatukee Foothills News article in December of 2013. Pictured below are owners, Minnah Peper (L) with Emma Kingston. Their impressive resumes include work with Volvo and Honda.
For more information on their services, portfolio and testimonials. visit www.lime59.com.
Connecting to Serve
Sheila Coonen, Executive Director
Area Nonprofit Developing Advocacy Teams to Address Community Issues
Spring of 2013
Executive Director, Sheila Coonen, shown at far right with Homeless Advocacy Team Members Tami Jackson, Director of the Furniture Bank, and Mark Farley
Jameson and Associates assisted with coordination and promotion of the Ahwatukee Community Network meeting on Domestic Violence with Councilman Sal DiCiccio and local leaders.
Press releases were featured on the City of Phoenix website, in the Arizona Republic and in the Ahwatukee Foothills News.
Sheila Coonen, Executive Director
Area Nonprofit Developing Advocacy Teams to Address Community Issues
Spring of 2013
Executive Director, Sheila Coonen, shown at far right with Homeless Advocacy Team Members Tami Jackson, Director of the Furniture Bank, and Mark Farley
Jameson and Associates assisted with coordination and promotion of the Ahwatukee Community Network meeting on Domestic Violence with Councilman Sal DiCiccio and local leaders.
Press releases were featured on the City of Phoenix website, in the Arizona Republic and in the Ahwatukee Foothills News.
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SAGA (Senior Advocacy Group of Ahwatukee) Symposium
November 2012 Pecos Community Center Phoenix, Arizona A first-time event, the SAGA Symposium was an educational forum providing information on important resources by local experts and vendors to area Seniors and their adult children. Attendance: 175+ Services included press release development and distribution, online event calendar postings and content creation for the Official Event Program. 
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Arizona Centennial Conference
April 2012 Pointe Tapatio Cliffs Resort Phoenix, Arizona A Collaboration of the Museum Association of Arizona, the State Historic Preservation Office and Arizona History Convention. Attendance: 450+ Sponsor and Vendor Development for Official Centennial Event. Included creation of online registration system, e-blasts, press releases and coordination of media sponsors. The marketing mix included the development of a Facebook Photo Contest to obtain historical images and increase Social Media engagement. |