The New "Digital Mom"
Marketing to Moms in the Digital Age
In a recent article in Forbes magazine, nearly 70% of women surveyed believe that technology is making them better moms.
This new “Digital Mom” uses her Smart Phone 6.1 hours per day! A whopping 58 percent of moms are more likely to shop via a mobile device and 61 percent are more likely to use Pinterest as compared to the average American.
When I first read about this phenomenon, I thought of my own love of gadgets and how my nose is almost glued to my IPhone. I mean, how did any mom survive before she could shop online, find out the test scores of area schools or follow a favorite brand on Social Media?
According to Katie Petrillo, Marketing Manager for PunchBowl, moms today realize that technology makes their lives easier and they are adopting new technologies faster than the average American. http://socialmediatoday.com/katie-petrillo/1427301/branding-marketing-stats-about-digital-moms
Consider this: In a recent survey of 1500 tablet owning moms, 97% of them had made a purchase in the last month (Source: Edison Research). For any business trying to reach this demographic, making sure your marketing efforts are mobile ready is uh, important.
Are you a Digital Mom or do you know someone who is? Post your comments here.