Are You Using Social Media as a Crutch?

The other day I was speaking to a business owner and they told me, “I don’t know why I’m not getting any sales.”

I asked her how she was promoting her high-end services for professionals. She said, “Well, I’m on Facebook all the time and Twitter. I’m on Instagram. I’ve been publishing posts on LinkedIn but nothing is happening."

I’m writing this because I hear this all the time - business owners who spend all their precious time on Social Media. Results aren’t showing but they continue to pump out information day after day, month after month.

There is that OLD saying, “Insanity is doing the same thing over and over and expecting a different result.” Yada, yada, yada.

If you are on Social Media constantly and nothing is working – stop. Take a break.  I know it can be addictive, it can be fun, but it may also be a crutch stopping you from exploring other creative options to market your business.

Don’t get me wrong - Social Media is one of the most ingenious marketing tools invented.  It’s a quick and free way to get information out in a short amount of time. It’s easy to use. Anybody can do it. It’s wonderful for small businesses with limited marketing budgets. It can be fabulous for event promotion. With compelling images and clever messaging it can be extremely effective.  

For some B to C businesses it’s a perfect fit and since Social Media is so accessible and easy to use, everyone has also become an “expert.”

The problem is, the perfect client for your business may not even be “Social.”

I know many highly successful people who are not on Facebook, LinkedIn or any other social platform.  They have lots of money to spend but if you are only on Social Media they aren’t going to spend it with you.

I also know droves of people getting off of Social Media. As the economy improves they are too busy making money to spend their days checking status updates. The wealthy CEO you may be trying to reach doesn’t have time to be constantly checking their Facebook account. 

Are you curious about other available marketing tools? Reach out to us today for our free “Is Social Media the Best Fit for Me?” cheat sheet.