I was working with a theatrical group who was producing and performing hilarious interactive murder mystery shows in 2015. I needed high resolution images to submit with press releases and for use on social media to promote their business. Strangely enough, these amazingly talented actors only had grainy pics of their shows from the 1980’s!
I quickly scheduled a professional photo-shoot to get some publicity shots. The second I saw the resulting photos I knew we had a hit. Within weeks I was obtain to obtain 3 TV segments and two articles in local publications for the group - and their show at a local dinner theater venue sold-out.
It has NEVER been more important to have good images to promote your business! I’m not talking taking selfies with your iPhone (although the quality of cells phone cameras is much better these days) – you MUST have solid, high-resolution, well-lit, professional images to support the story of your business.
Why? Public Relations and Social Media are VISUAL mediums. Busy producers or editors often only have seconds to scan a press release. What can really “sell” your business is a photo that tells your story quickly.
FYI: If I submit a “bad” (blurry, low-res, poorly staged) photo to a media outlet, even if the story idea is about the most imaginative product or service in the world, it most likely won’t be “picked up.” They are going to take one look and say “Next!”
On Social Media images are equally – if not more – important. Great photos create engagement! With millions of posts being produced daily, your brand has to stand out with images that also support your overall message. You want people to see your post and stop scrolling. A cool image that supports your brand is powerful with a Capital P!
Tip: Cell phone cameras can be fine when you are taking photos at networking or other events to post on social media platforms. For images to accompany press releases, professional photos work best.
So start clicking! The more images you have the better. If you can’t afford a professional photo shoot, invest in a good camera. Let your images do the talking for you!